This is how Dior introduced itself to America with its new spokeswoman

Emma Raducanu is the newest face of Dior. She’s been called “pretty, good-looking and ambitious” in the New York Times, and that’s from a critic named Manohla Dargis. But none of that should mean…

This is how Dior introduced itself to America with its new spokeswoman

Emma Raducanu is the newest face of Dior. She’s been called “pretty, good-looking and ambitious” in the New York Times, and that’s from a critic named Manohla Dargis. But none of that should mean anything, is what we’re thinking.

She’s a British model who now lives in New York, which, if you’re a single American woman, should tell you all you need to know. Sure, the word “passionate” is thrown in here, too. Raducanu, for her part, says she’s a “happy, sensitive, spiritual woman” who is “passionate about herself and my work.” She also says she gets told, “You’re so pretty, you look like you should model.”

Make-up artist Charlotte Tilbury — who in turn collaborated with Dior on Tilbury-inspired beauty looks at Marc Jacobs’s show back in February — was the person who made Raducanu “feel more confident in herself.” And, we imagine, made an impression on Dior.

The model has run into a few unlikely hurdles since first opening up about her skin-care secrets and motivations back in 2016, when she was a contestant on the seventh season of “Britain’s Next Top Model.” In July 2017, she was called “egotistical” in the Sun, which then promptly retracted the story. In November of that year, she was found guilty of stealing $2,500 in cosmetics from H&M in a bar in London. Later that month, Raducanu landed herself on the front page of the Daily Mail, after tweeting a video of her cat George running around in a tutu.

For as serious as many of her critics make her out to be, a quick Google will expose her only slightly. Here are some facts about her: She was born to refugees in Belfast, Northern Ireland, and is now 26. She is, at best, a well-traveled woman with a certain kind of weight. She’s 5-foot-10 and has a 34D chest and a 33D waist. Her favorite color is pink. Her favorite book is “Harry Potter.”

She really, really likes her nail polish. Dior announced Raducanu as the new face of the fashion house on Friday, along with the accompanying Instagram post and a trailer that plays awkwardly on the theme of “New Notorious.” It shows Raducanu traveling around Paris in an array of impeccably styled outfits, waving an effigy of Elisabeth Moss, hugging a platinum-haired model and walking through boutiques with a stylist.

Check out the aesthetic in action:

The director and writer behind the clip are Maria Sabanit of Fuck Buttons, a fashion blog and brand and a creator of the Shanks & Branchy series, an Instagram series exploring LGBT culture that also features Skai Jackson, Betty Gabriel and others.

“New Notorious and gender-fluid was really important to the Dior team,” Sabanit says, explaining the video, which she, alongside co-writer and director Guillaume Rois, envisioned on their own.

Sabanit explains that the Dior team told them, “‘We want to be honest, and you can’t always be the face of Dior.’ And that was a very nice compliment to receive and to get them to give us a voice. And we’re very excited to have Dior in our own neighborhood with this different idea of representation.”

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